Ongoing Retainer Margins

Your hours are costed at your own rate. Cash margin ignores them, loaded margin counts them.

Revenue monthly fee

Ongoing feeExcludes ad spend, which is paid from the clinic's own account

Reels count and cost each

NumberCost each

Aesthetic reelsCut by your editor from the quarterly shoot

Authority reelsFounder and staff pieces you cut yourself

Your minutes per authority reelCounted as your time, not cash. Ignored when outsourced

Other cash costs

Tools per monthStape, hosting

Outsourced SEO productionSet to 0 if search sits outside this fee

Videographer per hour

Hire a videographer for the quarterly shoot instead of filming it yourself

Time on the account hours per month

Your hourly rateReplacement cost, what it would take to pay someone competent

Ads management

Friday reportAutomated out of Timely

Client contactStays yours in both models. You own the relationship

Reel briefing and scheduling

Ongoing SEO

Shoot hours per quarterOn site, travel and prep. Spread across three months

Outsourcing applies in outsourced mode

Media buyer per hourCovers the ads management hours above

Account manager per hourReport send, quality control

Scheduler per hourBriefing and posting

Quality control hoursSomeone checks the work before the client sees it

Rework on editingPercent of reel cost. First cuts come back wrong

Footage storage and transferPer client per month

Payment and FX feesPercent of contractor spend

Insurance per clientIndemnity and liability, amortised

Extra tools per clientScheduling, rank tracking, project management

Guarantee reserveExpected cost of free-work periods, per client per month

Target gross profit per monthUsed to work out how many clients you need

Gross profit per client, per month

Cash gross profit

$1,710

85.5% out-of-pocket costs only

Loaded gross profit

$1,314

65.7% your hours costed at your rate

Loaded margin80% target

Your hours

7.9 / month

Effective rate

$216 / hour

Reels delivered

12 / month

Annual gross profit

$15,770 loaded